I’ve been wanting to write this post for a while, as it’s something I’ve often stewed about (when in truth I shouldn’t). There are a lot of charlatans in the startup journey. Charlatans that claim to be angel investors, but haven’t written a check in years, if ever. Charlatans that claim to be working on their startup. Charlatans that will happily advise your...
The Startup Guide to NPS (Net Promoter Score)
A little over a year ago, we were overhauling our metrics, and were looking for a practice for measuring overall happiness, primarily with our product. There are straightforward quantitative metrics you can leverage and track, which we do, such as conversion rates, churn, and ACV. But we wanted a signal that would give us a leading indicator as to how successful we were overall. We happened on...
Culture
I never valued company culture. Culture, mission statement, values – that was all stuff that I never saw anyone pay any attention to other than lip service. Any conversations about values seemed so far removed from the day-to-day of what I was doing. Fast forward to today – Contactually is passing 40 people. Values, mission, culture – that’s what I think about the most...