We recently celebrated our fifth Founders Day – the anniversary of us incorporating the company on October 11th, 2011.
While “Proactive CRM” was the initial idea that we pursued, we’ve spent a fair amount of time articulating what the “big idea” behind it was – and therefore, the impetus for devoting so much time and resources towards our goal. As the company has evolved and matured, so has our thinking.
The way we work has been subject to ongoing dramatic change, that is only going to increase in coming years.
Previously, education – and what we know – was a competitive advantage. I know more than you. Now everything is available with a few finger flicks.
Previously, skills – we can do something few others can – was a competitive advantage. Now I can hire any skill around the world in an increasingly seamless transaction.
What’s left? What do we have?
People still do business with people they know – trust and reputation are still core to us. The best asset a professional needs to realize are their relationships.
Contactually is the hub, the asset manager, for those relationships.
Onward and upward.
