Zvi Band Relationships are our most important asset.

My luck surface area


I was given the chance to speak at TechCocktail about relationships last week, along with Rohit and Scott. It was a great night talking about how relationships are so crucial for an entrepreneur.

I stumbled across a few mentions of “luck surface area”, and it instantly resonated with me. Go read it now.

As I think about Contactually and my role as CEO, one of my biggest directives is to increase the luck surface area of our company. For me personally, having a bigger team (in a loose sense of the term) is crucial.

Started out:
just me.
+ Cofounders
++ 500 Startups
++++ 500 startups mentor network
+++++++++++ investors, current and potential future
+++++++++++++++++++++ advisors
++++++++++++++++++++++++++++ dc tech community, other supporters
++++++++++++++++++++++++++++++++++++ users

Each ring does many things

  • Keeps pushing me (and now, my Cofounders and employees) to keep swinging
  • Evangelize the product
  • Keep an eye out for opportunities relevant to us.

The bigger our “luck surface area” the “luckier” we seem to get. I’ve had investors who passed turn around and make a big introduction, investors connect us with other investors, other entrepreneurs connect us with journalists, and get random emails out of the blue that offer game changing opportunities for us.

How are you going to increase your luck surface area?


By Zvi
Zvi Band Relationships are our most important asset.

Zvi Band

Founder of Contactually.
I'm also passionate about growing the DC startup community, and I've founded Proudly Made in DC and the DC Tech Meetup.