Zvi Band Relationships are our most important asset.

The Creativity Sinkhole

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I’m a technical person, a hacker. I happen to also be a pretty good designer, at the same time. While they both are weaved together so often, they often form a bizarre dichotomy.

Spending a good chunk of my high school and college years learning to be a pretty programmer/scientist, I was taught from the ground up to be a problem solver. I know how to identify a problem, then design and implement a solution. While there may be many different ways of solving it, you know when something works. Same goes with entrepreneurship: identify a need, fill that need. You have a pretty good idea when something fills a need.

Design is totally different. There is no right answer. Something may look good, but so does another design.

I’ve redone the design half a dozen times. Each time, I love it. Then I see a design on another site, and get inspired to come up with something different. I spend hours tweaking fonts, spacing, colors (colors might be the worst to deal with, I wish the whole world were color blind).

You’re never done with design.

To sum it up, as soon as there is enough money around, I’m hiring a creative person to take all the creative stuff out of my hands!

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By Zvi
Zvi Band Relationships are our most important asset.

Zvi Band

Founder of Contactually.
I'm also passionate about growing the DC startup community, and I've founded Proudly Made in DC and the DC Tech Meetup.

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